Posts Tagged ‘ads’
Half of all Mobile AD clicks are accidental
January 30, 2011 4:36 pm | POSTED BY henrik | 0 comments
I found a very exciting report this week from lead gen provider Pontiflex and researcher Harris Interactive who claims that 47 percent of app users say they are more apt to click a mobile ad by mistake than they do on purpose.
The online survey was taken in two parts in December 2010, involving over 4,000 mobile app users, seems to yet another suggestion that clicks are not necessarily the best measurement of effectiveness, which is notable considering the relatively nascent stage of the app economy.
The largest group of mobile app users, user between the ages of 18-34, a staggering 61 percent admitted that they clicked or tapped on a mobile ad more often by accident than on purpose.
Screenshot from Angry Birds with AdMob advertising bannerThis can be bad news as content owners and games developer are reporting poor generated revenues with an AD revenue model and if nearly 50% of all campaign clicks are accidental, mobile advertising campaigns turns to be a costly, in-effective platform for advertisers.
Some of the other highlights of the survey:
- 71 percent of mobile app users state that they prefer ads that keep them within the mobile app they are using, instead of ads that take them out of the app to a mobile web browser.
- 95 percent of mobile app users use free apps and 41 percent use paid apps.
- 96 percent of mobile apps users with household income of $75K-plus said they use free apps.
